Online communications for a leading news content company
Design, technology, strategy and a very happy client… our online communications team delivers again.
THE BRIEF
ITN is one of the world’s leading news and multimedia content companies creating, packaging and distributing news, entertainment, factual and corporate content on multiple platforms to customers around the globe. The news programming produced for ITV and Channel 4 reaches nearly 10 million people every day, providing comprehensive, impartial news provision for the British public. ITN’s news is also watched by millions of viewers worldwide, through partnerships with global news outlets such as Reuters, CNN and NBC and online partners such as Livestation, YouTube and MSN. As well as providing television news ITN operates three other divisions: footage sales arm ITN Source; video creation business ITN Productions; and advisory services from ITN Consulting & New Ventures.
They tasked us to help them refresh the design of their website and then integrate a content management solution for the corporate section of the website.
OUR APPROACH
We designed a website that was color coded to showcase the different departments of the company. The entire website was programmed using XHTML and tableless CSS. A Microsoft .Net based CMS was integrated to help the client maintain the content on the website. A bespoke video conversion and integration application was developed along with a video repository module to enable the client to manage the videos showcased on the website.
THE RESULTS
The new look and feel helped improve the image of the company in the online medium considerably with traffic to the website trebling.