Online marketing for a leading immigration solicitor
Immigration Law is a competitive space online and one of our clients are on top of the pile.
THE BRIEF
Gherson is a leading independent law firm specialising in UK Immigration, Nationality, European Union and Human Rights law. They are among the top 3 immigration firms in the UK. They tasked us to help them build their website and then help with their organic search engine optimisation efforts so as to generate more leads. The website was to be built to allow users to meet the Gherson team, get updated with the latest immigration rules/news, get information on services provided by Gherson and also download a brochure. The website was also built in Russian while the brochure was in 5 other languages.
OUR APPROACH
We designed a website that was simplistic but very search engine friendly. The entire website was coded using XHTML and tableless CSS. A Microsoft .Net based CMS was integrated to help the client maintain the content on the website. Organic SEO techniques were applied along with a social media marketing strategy.
THE RESULTS
The Gherson website has seen an enormous increase in web traffic. The website ranks in the first page of Google for a number of highly competitive keywords generating hundreds on enquiries for the client every month.